JOB DESCRIPTION

Let’s join MAAS Edtech, specializing in professional support services on the writing of essays, assignments, dissertations, etc. for all levels of Bachelor, MSC, MBA, etc. Our goal is ​to operate an outstanding professional academic writing service to students worldwide.

MAAS Edtech is seeking a Google AdWords Specialist to join our Marketing department.

An ideal candidate’s responsibility is planning and executing all digital marketing, including SEM (google ads), marketing database, email, social media and display advertising campaigns.

RESPONSIBILITIES

• Set up pay-per-click advertising campaigns on Google AdWords (Search, Display, and Mobile Ads,…), YouTube Ads and other affiliate platforms that are suitable for the company’s targeted clients
• Build strategies for keyword selection, campaign designing, targeting etc. as per campaign schedule and goals
• Use the automation tools to optimize the campaigns about spending and performance in the right way
• Perform keyword research and create SEM strategies based on stated business goals to find the best advertising opportunities
• Measure many times visitors clicked on each ad, which ad clicked on, and which keyword got the ads displayed
• Work with Marketing team to create targeted landing pages for each ad
• Work closely with the Marketing team to build advertising contents, marketing strategies to attract more clients
• Research and assess the nature of business, market trends and competitors advertising links
• Analyze the trending paid keywords
• Do plan for campaign structure & AdWords budgets
• Choose wisely campaign features which can suit for a good result delivery
• Set the Goal to track the conversions and optimize conversion rate
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
• Review and report performance of each advertising campaign, and assess based on goals (ROI and KPIs)

CORE COMPETENCES

• Business degree majoring in Marketing, Economics and other relevant degrees
• At least 1-year experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC)
• Deep understanding of Google Ads policy, keep updating new policies from Google
• Have knowledge and practical experience in implementing Online Marketing on many channel tools: Website content management, YouTube AdWords, Google AdWords, Email Marketing
• Hands-on experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
• Understand and excel in using tools: Google AdWords, Google AdWords Editor, Google Analytics, Google Website Optimizer, Visual Website Optimizer, etc.
• Strong analytical and problem-solving abilities
• Ability to work independently and as part of a team
• Competent in both spoken and written English skills